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You will need to accept credit cards at your Web Site if you do not want to lose 60% and more of your sales. Internet is an impulse buying so do not expect anyone to call you on the phone and order your products/services that's extra work. They might not even get you on the phone, they would have to leave a message. Do not expect anyone to send you a check after all they don't even know you and nothing can guarantee them that you will ship the merchandise after they've sent a check. You will need to choose:

Payment Gateway (Authorize.Net)
Shopping Cart compatible with the Gateway
Merchant Account
Integrate the Payment Gateway to your Web Site (Might require some programming skills)

You will need to reassure customers that your site is secure since you process credit cards through a secure server (SSL). As a professional you should always get back to your customer, acknowledge their purchase, congratulate them and keep them updated on the shipping of their order. Do not hesitate to keep in touch with them from time to time and let them know about promotions that you might have.

Authorize.Net WebLink is a secure online payment-processing system that allows Internet-based businesses to authorize, process and manage credit card transactions directly from their Web site. There are no worries about the complicated software, hardware and expertise normally associated with enabling e-commerce.

WebLink works in one of two ways: It either captures the necessary customer information (name, credit card number, etc.) from a merchant’s own secure transaction page, or it displays a customizable transaction page hosted on an Authorize.Net secure server, for the customer to fill out.

The customer’s information is encrypted using 40- or 128-bit Secure Socket Layer technology and sent to an Authorize.Net transaction server. The server sends the data through the authorization network to the appropriate card issuer's bank, using a secure, proprietary connection. When the authorization process is complete -- this takes around five seconds -- the customer receives an approval or decline response and the Authorize.Net server stores the transaction. Transactions are automatically settled each day and are funded within two to three business days.

Merchants can check the status of transactions or run reports on past activity by going to the Authorize.Net Web site and logging on to their own password-protected Authorize.Net site. And online businesses can use the Authorize.Net Virtual Terminal to enter payment information manually if customers prefer to call in their credit card information.

Linking a merchant's Web site to the Authorize.Net WebLink system is simple. The merchant's Web site designer or developer simply inserts a few lines of HTML code (which we provide) onto the transaction page. Authorize.Net supports most available shopping cart software , so it integrates easily with most e-commerce solutions.

 

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